Website copy written page by page, for the site you’re actually building
Full-site copy grounded in customer interviews, structured for scanning, mapped for search and handed over with wireframe notes your designer can build from.
At a glance
- Timeline: 4–6 weeks
- Your time: 3–4 hours
- Revisions: two full rounds included
- Billing: fixed fee, never hourly
Typical full site (5–6 pages): NZ$4,200. Single landing page: NZ$1,100.
This is for you if
- You’re building or rebuilding a site and want the words settled before the design locks
- Your current copy was written by you, at midnight, in a hurry, in 2021
- You get traffic but the enquiries don’t match the volume
- You’ve outgrown the positioning your site still describes
It’s not for you if
- You want 500 words by Friday with no research phase
- You need copy that manufactures urgency to make the sale
- The design is finished, approved, and the copy must fit exactly 42 characters
- Nobody in the business can approve a decision about positioning
Not sure which column you’re in? Ask me on a free call — I’ll tell you honestly.
Everything included in Website Copywriting
No add-on pricing halfway through. This is the whole list.
Customer research
Five customer interviews, review mining across your category, competitor teardown and a language bank you keep.
Message hierarchy
Your one big idea, three proof-backed pillars and your top five objections ranked and answered.
Page-by-page copy
Every page written in order, in a shared doc, with section notes explaining what each block is doing.
SEO map
One primary and two secondary keywords per page, plus written title tags and meta descriptions.
Voice guide
Ten rules, a ‘we say this, not that’ table and a paragraph any future writer can work from.
30-day check-in
A short post-launch report on what moved, plus small tweaks — included, not billed.
Four stages, and you always know which one we’re in
Every stage ends with something you can read, not a status update.
See the full processFree fit call
Thirty minutes on your goals, your customers and whether this is the right service for the problem. You get a fixed-fee proposal within 48 hours.
Research
Interviews, mining, analytics and competitor work. You get the research brief before any writing starts, so nothing is a surprise later.
Draft & revise
Written work in a shared doc, then two full revision rounds. I explain the reasoning behind anything you want to change.
Handover & check-in
Final files, a handover call with whoever is implementing, and a check-in 30 days later to see what the numbers did.
What clients said afterwards
Website Copywriting FAQ
That figure covers two pages with full research — usually a homepage and one service page. A typical five-to-six page site lands around NZ$4,200. The research phase is the same regardless of page count, which is why the first two pages carry proportionally more of the cost and each additional page is comparatively cheap.
All of them, and the platform genuinely doesn’t change my process. Copy is delivered in a shared Google Doc laid out in page order with section headers, so whoever is building can copy blocks straight across. If your developer prefers a structured format — a CMS-ready sheet, for example — just say so at kick-off.
Then we scope down rather than rush the research. A homepage plus one service page, fully researched, can be done in three weeks. What I won’t do is compress the interview phase, because it’s the part that makes the difference between copy that sounds right and copy that works.
No — I write, and I’m better for you as a specialist. I’ll happily recommend designers and developers I’ve worked well with in NZ, Australia and the UK, and I stay reachable throughout your build at no extra cost.
You do, outright, from the moment the final invoice is paid. No licensing, no attribution requirement, no restriction on reusing it in decks, ads or print.
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Let’s talk about your project
A free 30-minute call, an honest opinion, and a fixed-fee proposal within 48 hours if it’s a fit.
Book your free call