How a riveting website actually gets written
Six steps across four to six weeks. About three to four hours of your time in total. Every stage has a deliverable you can see, so you always know where the project is.
The free fit call
We talk about your business, your customers and what “working” would actually look like. If I’m not the right writer for the job, I’ll tell you who is.
Deep-dive research
Customer interviews, review mining, competitor teardowns and analytics. I collect your customers’ own words — because they always sell better than mine.
Messaging workshop
We agree the one big idea, the proof, the objections and the hierarchy for every page before a single sentence gets written.
Writing & wireframing
You get copy in a shared doc, laid out in page order with section notes for your designer or developer. Nothing arrives as an unexplained wall of text.
Two rounds of revisions
You comment, I refine. Two full rounds are included, and I explain the reasoning behind anything you want to change.
Launch & check-in
Copy goes live, and a month later we look at what the numbers say. Small tweaks after launch are on me.
Roughly 3–4 hours, total
- 45 min — the fit call
- 90 min — messaging workshop
- 30 min — introducing me to 3 customers
- 2 × 30 min — reviewing drafts
Everything else — research, writing, wireframe notes, SEO mapping — happens on my side of the desk.
The deliverables, spelled out
No vague “copy document”. Here’s exactly what you get.
Research brief
Customer language bank, three buyer objections ranked by frequency, competitor positioning map and the keyword set worth chasing.
Message hierarchy
Your one big idea, three supporting pillars, proof for each, and the order they need to appear in on every page.
Copy doc & wireframe notes
Final copy in page order, with section-level notes for your designer: what each block is doing and what must stay above the fold.
SEO map
One primary and two secondary keywords per page, with title tags, meta descriptions and internal links written for you.
Voice guide
Ten rules, five “we say this, not that” pairs and a paragraph you can hand to any future writer.
30-day check-in
A short report on what the numbers did after launch, plus any small tweaks — included, not billed.
The things people ask before signing
Yes, and it’s the single highest-leverage hour of the project. Three 20-minute calls with recent customers usually surface the exact phrase that becomes your homepage headline. If you’re pre-launch and have no customers yet, I substitute review mining from adjacent brands plus interviews with your ideal-customer proxies.
We talk about what the line is trying to do rather than whether we like it. Nine times out of ten the disagreement is about a claim you’re not comfortable making, and there’s a truer version that works just as hard. If we still disagree, it’s your business and your name — you get the final say, and I’ll note my recommendation in the doc.
Happily, and it’s the smoothest way to run a build. I deliver copy with section-level wireframe notes, join one handover call, and stay reachable for questions during the build at no extra cost. I’ve worked alongside Webflow, Squarespace, Shopify and WordPress teams.
Usually two to four weeks. I take on a maximum of three writing projects a month so nobody gets the leftovers of my attention. Audits are faster — often the same week — because they don’t require a research phase.
A signed proposal, a 50% deposit, access to your analytics, and introductions to three customers. That’s the whole list. If you have existing brand documents, sales decks or customer research I’ll read them all, but nothing is a prerequisite.
Want the schedule for your project?
Tell me your launch date on the call and you’ll get a dated, stage-by-stage plan in writing before you pay a cent.
Book the fit call