Five ways to get words that earn their keep
Whether you need a whole website written, a second opinion on why it isn’t converting, or a steady drip of content that brings people in — start here.
Website Copywriting
Full-site copy written page by page — home, about, services, sales pages. Structured for scanning, built for search, written to convert.
See the details From NZ$690Website Copy Audit
A forensic read of your live site: messaging, structure, SEO and conversion friction, delivered as a prioritised fix list you can action yourself.
See the details From NZ$420 / articleContent Writing & SEO
Long-form articles and blog content mapped to real search intent — so the right people find you, then stay long enough to trust you.
See the details From NZ$1,850Brand Messaging & Voice
One message hierarchy and a voice guide your whole team can write from. Stop sounding like three different companies.
See the details From NZ$1,200Email & Launch Copy
Welcome sequences, nurture flows and launch campaigns that keep earning after the launch week is over.
See the detailsWhich one do you actually need?
If two of these look right, book the call and I’ll tell you which to do first.
| Website Copywriting | Copy Audit | Content & SEO | Brand Messaging | Email & Launch | |
|---|---|---|---|---|---|
| Best for | A full site or new launch | An existing site that under-performs | Ongoing organic growth | Teams who sound inconsistent | Lists that aren’t buying |
| Typical timeline | 4–6 weeks | 5 business days | Rolling monthly | 2–3 weeks | 2–3 weeks |
| Your time needed | 3–4 hours | 30 minutes | 1 hour a month | 3 hours | 2 hours |
| Research included | Full (interviews + mining) | Analytics & heuristic | Keyword & SERP | Full (internal + customer) | List & offer review |
| Revisions | 2 rounds | 1 clarification call | 1 round per piece | 2 rounds | 2 rounds |
| Starts at | NZ$2,400 | NZ$690 | NZ$420 | NZ$1,850 | NZ$1,200 |
All prices in New Zealand dollars, excluding GST. Fixed-fee quotes are confirmed after the free call — no hourly billing, ever.
Or take the shortcut
Three packages that cover the most common situations I get asked about.
Second Opinion
For a site that’s live but quiet.
- Full copy audit of up to 6 pages
- Prioritised fix list (quick wins first)
- Rewritten homepage hero
- 45-minute walkthrough call
- Delivered in 5 business days
The Riveting Website
Everything, written once, properly.
- Up to 6 pages of website copy
- Customer interviews & review mining
- Message hierarchy + voice guide
- SEO map, titles and meta descriptions
- Wireframe notes for your designer
- Two revision rounds + 30-day check-in
Growth Retainer
For brands playing the long game.
- Two long-form SEO articles a month
- Quarterly keyword & SERP refresh
- One landing page per quarter
- Monthly performance note
- Three-month minimum, then rolling
Clients who took one of these
Service questions
Yes, and plenty of people do. If you book a full website project within 60 days of your audit, the audit fee comes off the project price in full. The audit research feeds straight into the writing phase, so nothing is repeated or wasted.
Standard terms are 50% to book and 50% on delivery of the final files. For projects over NZ$4,000 I’m happy to split it into three or four monthly instalments at no extra cost — just ask on the call. Audits are paid in full up front because they turn around in a week.
Included, and not as an afterthought. Every writing project comes with keyword research, a page-by-page keyword map, and written title tags and meta descriptions. What I don’t do is technical SEO — site speed, schema implementation, redirects — and I’ll happily point you to people who do it well.
Bring it on. I’ve written for medical devices, financial compliance software and structural engineering. The research phase includes a subject-matter interview with whoever knows the most in your business, and I’ll send you a technical-accuracy pass before anything is finalised.
Whichever your audience uses. Default is New Zealand / UK spelling, but I switch to US conventions on request and keep it consistent across every page, including button labels and error messages.
Ready for a website that does the selling?
Book a free 30-minute call. We’ll talk through your goals, your audience and whether we’re a good fit — no pitch, no pressure.
Book your free call