Service 05 · Email & Launch Copy

Sequences that keep working long after launch week ends

Welcome flows, nurture sequences and launch campaigns built on the same research as your website — so the story a subscriber gets is the one your site started.

Book a free call What’s included

From NZ$1,200

At a glance

Timeline: 2–3 weeks
Your time: 2 hours
Revisions: two full rounds included
Billing: fixed fee, never hourly

Welcome sequence (5 emails): NZ$1,200. Full launch campaign (10–14 emails): from NZ$2,600.

This is for you if

You have a list you’ve been apologising to for six months
New subscribers get one automated email and then silence
You’re launching something and don’t want to spend a fortnight writing emails
Your emails get opened but nothing happens afterwards

It’s not for you if

You want fake countdown timers and manufactured scarcity
The offer itself hasn’t been validated with a single customer
You bought the list
You want daily sends to an audience that signed up for monthly

Not sure which column you’re in? Ask me on a free call — I’ll tell you honestly.

What you get

Everything included in Email & Launch Copy

No add-on pricing halfway through. This is the whole list.

List & offer review

What your subscribers signed up for, what they’ve received since, and where the promise broke.

Written sequence

Every email written in full — subject lines, preview text, body, CTA — in send order with timing notes.

Segmentation plan

Which subscribers get which path, and the trigger for each. Written for your ESP, not in the abstract.

Subject line bank

Three tested options per email, so you can rotate without rewriting.

Ethical urgency

Real deadlines with real reasons. No resetting timers, no invented stock counts.

Post-send review

Two weeks after the sequence goes live we read the numbers together and adjust.

How it runs

Four stages, and you always know which one we’re in

Every stage ends with something you can read, not a status update.

See the full process

Stage one

Free fit call

Thirty minutes on your goals, your customers and whether this is the right service for the problem. You get a fixed-fee proposal within 48 hours.

Stage two

Research

Interviews, mining, analytics and competitor work. You get the research brief before any writing starts, so nothing is a surprise later.

Stage three

Draft & revise

Written work in a shared doc, then two full revision rounds. I explain the reasoning behind anything you want to change.

Stage four

Handover & check-in

Final files, a handover call with whoever is implementing, and a check-in 30 days later to see what the numbers did.

Proof

What clients said afterwards

“Kristen took the time to comprehend my business and what makes me different from my competitors. She helped me define my brand so I could get my point across.”

Cynthia LopezFounder, Pure Paraíso

“The best thing about working with Kristen is that she is very professional, focused and patient. Thank you Kristen — you made a real difference to my business!”

Connie HughesFitness business owner

“It felt like I had someone walking with me the whole way. The new homepage says in one line what I had been fumbling to explain for two years.”

Marama TipeneFounder, Kai Collective

“Our demo requests went up noticeably in the quarter after the rewrite — and the sales calls got shorter because people already understood us.”

Daniel OkaforHead of Growth, Ledgerly

“I came for a copy audit and left with a plan I could actually action. Nine of the fourteen fixes took me under an hour each.”

Priya RaghavanOwner, Studio Amara

Questions

Email & Launch Copy FAQ

I write platform-agnostically and format for yours — Mailchimp, ConvertKit, Klaviyo, ActiveCampaign, MailerLite and HubSpot are all familiar. Delivery includes trigger and timing notes in the format your ESP expects, so whoever builds it isn’t guessing.

Writing is the service; build is available for an additional NZ$450 for a standard sequence, which covers loading, formatting, trigger setup and a test send to you. For anything involving complex conditional logic I’ll recommend a specialist — it’s a different craft and you deserve someone who does it daily.

For a considered purchase, ten to fourteen across two to three weeks is typical. Fewer than eight and you’re relying on people reading every send; more than sixteen and you’re training your list to ignore you. The right number depends on price point and how long your buyers take to decide — we settle it in the first call.

Then we’re aligned. My sequences lead with usefulness and make the ask plainly, once per email, without disguising it. The principles I write to are published here — including the four techniques I refuse to use regardless of who’s paying.

Yes, as a retainer: NZ$340 per issue for a researched, written and formatted newsletter, minimum four issues. Most clients pair it with the content retainer so the newsletter and the blog reinforce each other rather than competing.

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