Website copy infused with meaning (and sprinkled with SEO) so your business can stand out and convert — without a single pushy sales line.
Written for purpose-driven founders
Now you can focus on revenue and flaunt your brand at the same time.
Averages across audited client projects from 2019–2025. Your mileage will vary — and I’ll tell you honestly what to expect on our call.
Through my process — and about 3–4 hours of your time — we get clear on your goals and the message you want to land. So you can make an impact beyond the products and services you offer.
Discover my processChoose your web copy journey ↓
Full-site copy written page by page — home, about, services, sales pages. Structured for scanning, built for search, written to convert.
See the details From NZ$690A forensic read of your live site: messaging, structure, SEO and conversion friction, delivered as a prioritised fix list you can action yourself.
See the details From NZ$420 / articleLong-form articles and blog content mapped to real search intent — so the right people find you, then stay long enough to trust you.
See the details From NZ$1,850One message hierarchy and a voice guide your whole team can write from. Stop sounding like three different companies.
See the details From NZ$1,200Welcome sequences, nurture flows and launch campaigns that keep earning after the launch week is over.
See the detailsMost of the work happens on my side. Yours takes about three to four hours in total, spread across a fortnight.
Walk through the processWe talk about your business, your customers and what “working” would actually look like. If I’m not the right writer for the job, I’ll tell you who is.
Customer interviews, review mining, competitor teardowns and analytics. I collect your customers’ own words — because they always sell better than mine.
We agree the one big idea, the proof, the objections and the hierarchy for every page before a single sentence gets written.
You get copy in a shared doc, laid out in page order with section notes for your designer or developer. Nothing arrives as an unexplained wall of text.
I harness proven behavioural frameworks to create copy that emotionally connects with real people — so you can keep driving positive change with every purchase or signup.
With a conversion-focused copywriter in your corner, you get more time to do what you actually do best. No more pretending to be a copywriter at 11pm on a Sunday.
More about meMost websites fail at the same four places. Here is the nine-step framework I use on every client project — from customer research to the final call-to-action — with the questions to ask at each stage.
Read the articleKeyword density died a long time ago, and AI summaries changed the rules again. Here's how to research intent, structure a page search engines can parse, and still sound like a human being.
Read the articleBrand voice is not a mood board of adjectives. It's a set of decisions written down clearly enough that a freelancer you've never met can follow them. Here's how to build one in an afternoon.
Read the articleMost full-site projects run four to six weeks from kick-off to final files. A single landing page is usually two weeks, and a copy audit lands in your inbox within five business days. The biggest variable is how quickly you can turn around feedback and customer introductions — I’ll give you a dated schedule before we start so there are no surprises.
Please don’t. Copy written to fit a finished design almost always gets squeezed into boxes that were sized before anyone knew what the message was. I deliver copy in page order with section-by-section notes, so your designer builds around the argument instead of the other way round. If your design is already done, that’s fine too — I’ll write to the constraints you have.
Two full revision rounds are included in every writing project, and I’ll explain the reasoning behind any line you want to change so you’re deciding with the full picture. In nine years I’ve never had a project stall at draft one — mostly because the messaging workshop settles the big decisions before I write a word.
Yours. The research phase includes pulling language directly from your customers, your sales calls and your own writing, so the finished copy sounds like the best version of how you already talk. If you don’t yet have a defined voice, that’s exactly what the brand messaging service is for.
Constantly. Roughly two thirds of my clients are in Australia, the UK, the US and Canada. Calls happen over Zoom at a time that suits your timezone, and everything else runs asynchronously in a shared doc. Invoices can be issued in NZD, AUD, GBP or USD.
Audits start at NZ$690, article writing at NZ$420 per piece, messaging projects at NZ$1,850 and full websites at NZ$2,400. Every project is quoted as a fixed price after the fit call — you’ll never get an open-ended hourly invoice from me. Full pricing is on the services page.
Still wondering something? Ask me directly
Book a free 30-minute call. We’ll talk through your goals, your audience and whether we’re a good fit — no pitch, no pressure.
Book your free call