Web copy for meaningful brands
Persuasive copy for empathy driven sales, so you can make a bigger impact
Turn those jumbled ideas into magnetic web copy that connects with your audience
From Google to Tik Tok, your audience has to feel seen and heard – the moment they land on your website.
You need compassionate web copy that can move your audience to action. So you can elevate your brand presence while you sleep.
Fresh and inclusive web copy
My process mixes empathetic copywriting and sales psychology
It’s for people like you, with businesses that want to build communities (and make more sales)
“Kristen is a great copywriter for any brand with a conscience or purpose”
Ready for authentic copy that captures the essence of your brand?
What I'll do
- Sprinkle your copy with SEO (so people can find you)
- Lead your audience to the sale
- Synthesise data into cohesive ideas
- Infuse your unique brand voice and tone into the copy
- Empower people to make a choice
- Champion your mission
What I won't do
- Shame or guilt people into buying
- Write based on feelings (every word is there for a reason)
- Use unethical or deceptive tactics
Refreshed website copy in just 8 weeks!
What you'll get
- 4-5 pages minimum of copy optimized for conversions
- Clear and concise messaging
- Copy filled with your brand voice and tone
- Headlines and subheadings that capture attention
- SEO-friendly copy focusing on keywords, titles and meta descriptions
- At least 400 words per page (to keep Google happy)
- Clickable calls to action and button copy
- Two free rounds of revisions (within agreed upon time frame)
- Page layout suggestions. So your designer knows where things should go
Works best if you already have
- An existing website for a service or eCommerce business
- Metrics tracking in place
- Brand guide or an idea of how you want to sound
- Customer surveys and/or interview candidates
From $2,100 USD
"But I'm busy, will I even have time for this?"
No stress! Here's your input
- Complete the online copy brief
- Hop on our 60 minute discovery call
- Send me your relevant research and/or 3-4 customers to interview
- Watch my final copy presentation
- Review and provide feedback
Total time is around 3-4 hours. Apart from the start and end of the project, I’ll be working solo for most of it. I’m available via email throughout the project. Or you can stand back until the final presentation.
On a tight budget or want to DIY?
If you know your website could do with a lift, and you’ve got a little time up your sleeve to do-it-yourself, why not get a detailed web audit instead?
Get a conversion-focused website audit
Discover why your website isn’t converting quite as you’d like. Or why it’s not bringing in traffic. Get an easy to follow plan with actionable steps so you can quickly boost your site’s efficiency. And have follow-up support to get it right.
Ready to level-up your website with personality-driven copy?
Click the button below to reach out. Let me know you’re interested or ask me any questions. Go on, slide into my inbox today!
Kristen Rive-Thomson – The Riveting Copywriter
Based in NZ but ready to work worldwide
kristen@rivetingcopywriter.com