Purpose-driven copywriting

Be proud to send people to your website, with copy that perfectly represents your brand (and drives results)

Helping meaningful brands stand-out and convert using empathy-driven copywriting

Balancing customer connections with sales can feel icky, even insincere. But it doesn’t have to be that way. Your brand wouldn’t dream of using shameful or deceptive tactics to push people into action. So you need purpose-driven copywriting that can showcase your brand values and personality, while empowering your audience to take action.

"Kristen was a very open-minded listener who made me feel heard”

"Kristen understood who I was and what I needed and was also a very caring person to work with. She was a very open-minded listener who made me feel heard. I would always recommend Kristen as she seems to have a special knack for putting down your thoughts and knowing how you want to be represented. It was something I could never do and she took away all the stress from me”

Rachel

Creative solopreneur

My process is designed for one reason - to help your online brand grow (authentically)

You'll get a tried and tested service that includes:

Research & Discovery

Discovery calls, brand voice analysis, customer interviews, review mining and competitor analysis. I’ll understand exactly what you do (and why) before we start.

Copywriting

Using consumer psychology, proven frameworks and white hat SEO to craft your copy. I ditch the cookie cutter templates so you get uniquely made-for-you copy.

Testing & tracking

My testing process involves editing and metric analysis so we can track your progress.

I’ve been trusted by health, wellness, service-based businesses and NGOS to improve their copy

Hi, I’m Kristen! A conversion-focused copywriter for people like you, that want to do good (and live out their dreams)

I help entrepreneurs, CEOs and business owners sell their products and services using strategic, data-driven frameworks to boost website conversions.

Why me?

I’m a skin therapist turned conversion-focused copywriter. I realised the thing I loved most about working in day spas and salons, was helping people find the right solution to meet their needs. So they could treat their whole body – not just the outside.

So once I discovered I could write for businesses that equally want what’s best for their customer, I was hooked on copywriting.

You're working with someone who loves what you do

I’m the organic super foods mum who separates their hard and soft plastics, and hordes Tetra Pak cartons for disposal…

The consumer who checks whether a toy is eco-friendly before buying, and shops at their local fresh food markets for produce without the packaging.

I nerd-out over bulk buying legumes, and love a calming Savasana at the end of my yoga session.

And I love that I can use copywriting for good – to help brands like yours have a positive impact in the world. Which means I’m in a perfect position to craft your copy.

Want to join forces with a copywriter that cares?

Quick links

Kristen Rive-Thomson – The Riveting Copywriter

Based in NZ but ready to work worldwide

kristen@rivetingcopywriter.com