Homepage copy

Tips for creating a homepage that your ideal customers will love

Experts believe it takes 30 seconds to make a first impression. When it comes to your homepage, that isn’t much time to capture an audience’s attention.

In fact, it only takes 50 milliseconds for users to form an opinion about a web page and decide if they’ll leave or not. That’s why it’s so important that your homepage that nails it right from the get go.

Despite this, many small businesses seem to cling onto their cluttered and out of date homepage.

But that’s good news for you, because it means there’s an opportunity to create an exciting homepage that sets you apart from the rest.

If you want to attract your dream customers and build momentum, creating a compelling homepage should be your first step. Whether you’re designing a new page or revamping an existing homepage, here are three top tips to guide you.

Homepage layout

The layout of your homepage can make you look professional and help to build trust. It can also encourage sales, sign-ups and engagement.

Here’s what every homepage needs:

  • Uncluttered Layout – Use a clean design with plenty of white space. This gives users a ‘break’ and time to digest important information
  • Interesting Design – Include beautiful graphics that relate to your business
  • Easy Navigation – Make navigating around your website a breeze. Use aids like bread crumbs and make it clear what to do next
  • The colour palette –  Use colours that will appeal to your customers and relate to the theme of your business. Try this tool by Canva if you’re stuck

On-page Optimisation

Much like your entire website, on-page SEO is just as important, if not more on your homepage. Your homepage will attract a wider audience than your service’s page, for instance. That means if you don’t get your keywords right, your ideal customers might struggle to find you. 

Here’s how you can make it easy for your target customers to find you:

  • The right keywords – Take time to research the keywords your customers use before you create your web page. Use words that represent your business and what you want to be known for
  • Homepage Title (60 – 70 characters) – Only use one or two keywords and place them at the beginning of the title
  • Meta descriptions (around 230 characters) – Write an easy to read and descriptive paragraph about your business. Include keywords and a simple call to action like contact me on (insert phone number here)
  • Header tags (H1 – H4) – Make it easy for Google to index your site correctly. Use related keywords and long tail phrases in your header tags

Homepage copy

Craft great web copy that interests your audience. Customers are a selfish lot, and they want to know what’s in it for them. Target your copy so it speaks directly to their needs and wants. 

Here’s what homepage copy must include:

  • Great writing – Check for spelling errors, grammatical mistakes, and jarring sentences. Nothing scares customers away faster than bad writing
  • Include 300 words (at least) – Avoid big blocks of writing and use bullet points to break up heavy sentences
  • Don’t forget a call to action –  Tell customers what to do next. Don’t worry, ‘buy now’ won’t sound salesy if it’s done right
  • Create interesting content – Videos and infographics can be a fun and engaging way to engage with your audience

That’s it, if you want a homepage that stands out in the crowd follow these helpful tips. Create a clean design, include beautiful graphics. Make an easy to navigate layout, optimise it for SEO, and use stellar copy and content. 

Not only will you look like the professional, trustworthy business that you are. You will also encourage clicks to your sales and booking pages.

Remember, you can (and should) adjust your page to meet your business objectives. Even the most successful businesses tweak things along the way!

If you need web copy for your homepage, contact me. I can craft your message into easy to digest words your customers will love.

Okay over to you, have I missed something? Are there other must haves on your homepage that help you achieve your business goals? Let me know in the comments below.

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