Optimising the content on your website is essential for higher search page rankings.
Increasing website traffic can be a challenge. It’s not as easy as just including a few keywords here and there, there’s an entire strategy for improving the SEO of your website.
Fortunately, there are techniques you can start doing today that will help your website rank higher on the search page results.
Here are three crucial elements for on-page SEO.
Share your expertise on your website
You don’t need to turn your website into an encyclopaedia. Instead, focus on creating informative and helpful content your audience enjoys reading.
It makes sense when you think about it.
The main goal of Google is to satisfy the user (your customer) query. So if a user gets all the information they need just by visiting your page, your website domain will eventually rise, and so will your ranking.
To improve the SEO of your website, don’t forget the importance of high-quality content. Make the most of your home page, about page and services or products page by offering as much well-written information as possible. Aim for at least 300-400 words per page.
For most businesses, having a blog on their website makes a lot of sense. A dedicated blog is a perfect way to add more keywords and related terms to help your website rank higher. That’s why so many businesses invest in professional writers to create engaging content.
Your blog is also a great place to add value to your community. Start by including loads of interesting facts or helpful tips. You could even start a blog about the latest news in your industry.
If you want to see what’s trending in your industry, free resources like Ubersuggest offer loads of valuable data. Use the keyword search to get started. Just make sure you change the location to the area you are trying to target.
Create stand out content
Coming up with unique content can be a little tricky. There’s so much content already out there. But not all of it is good. Showcases what makes your brand different can help you creep ahead of your competitors.
All you need to do is present your content differently (or better). This means you have to do some research, but it’s really not that hard.
After you’ve used a tool like UberSuggest or Google Trends, you’ll learn what is ranking in the top spots. Look through these pages and think of ways that content could be improved. You can also look through your competitors’ websites and do the same. Could you use more images or videos, or perhaps explain something better?.
Find what is missing from the top ranking content and then include that in your blog or web page to set yourself apart.
Sprinkle related keywords everywhere
It’s not all about primary keywords. The Google Bot loves it when websites are glued together with a cohesive theme. Including different words that relate to the same thing helps the search engines understand what a website is all about. If you’re stuck for ideas, try entering your keywords into a thesaurus and make a list.
Use key terms to tie your meta descriptions, heading tags and articles together. Sprinkle related keywords throughout your web content (if they make sense). Create blogs with industry-related terms. Upload images with keywords in the title and utilise the alt text to squeeze in more relevant terms.
Optimisation is easier than you think
All it requires is including top-quality content that both your customers and the search engines find valuable.
In a nutshell:
- Create content that is useful
- Present it differently than your competitors
- Mix-up your keywords and phrases.
Improving the SEO of your website is an ongoing strategy. If you need help matching your message with the best SEO techniques, I can help. Book a free consultation with a website copywriter here.
